Screenwriter, Production Assistant & Creative Director
TFF Summer Collection '22
Producer & Creative Director
TFF - Thousand Forms of Fashion is a made-to-order women’s wear brand from India. I organised e-commerce shoots for three collections for the label including the summer collection for the company website tffstore.in
ABOUT THE SHOOT
The summer collection for TFF was a full of bright summer dresses and floral prints. For the summer collection, we decided to keep in mind the label's simple aesthetic but used a brighter, classic white background that would enhance the beauty of the garments.
SAMPLES FROM THE SHOOT
WORKING PROCESS
This shoot was organised remotely as the photographer we wanted to work with was in a different city. Once I created mood boards for the look (images below), and shared it with the team (the make-up artist, the stylist and the photographer), I viewed the photoshoot in real time using a computer software which displayed each and every shot being taken by the photographer.
A Glimpse: Behind The Scenes




MOOD BOARD / REFRENCES FOR THE SHOOT

MOOD BOARD FOR HAIR AND MAKEUP REFERENCES

DOCUMENT FOR LIGHTING REFERENCES
View the catalogue at tffstore.in