TFF Debut Collection (2022)

Producer & Creative Director

TFF - Thousand Forms of Fashion is a made-to-order women’s wear brand from India. I organised e-commerce shoots for three collections for the label including the debut collection for the company website tffstore.in

ABOUT THE SHOOT

For the debut collection of the brand, there were a mix of blazer sets and evening dresses. My aim with this collection to was create images that were simple yet classic and brought out the bright shades of the clothes we were photographing. For this purpose we decided to go with a neutral background and created shadows to give it in a more grounded feeling.

SAMPLES FROM THE SHOOT

WORKING PROCESS

I created mood boards for both looks, and shared it with the team (the make-up artist, the hair stylist and a photographer) so that we were all on the same page. Following this, we finalised a studio that would be ideal for this set up and scheduled the shoot according to everyone’s availability.

A Glimpse: Behind The Scenes

MOOD BOARD / REFRENCES FOR THE SHOOT

MOOD BOARD AND REFERENCES FOR BLAZER SETS

MOOD BOARD FOR EVENING DRESSES

View the catalogue at tffstore.in